RBI BENEFITS
PROJECT TYPE
Website
TOOLS
Xd, Photoshop
ROLE
Designer
yEAR
2018
RBI Benefits is a health insurance brokerage based in Bountiful, Utah. They specialize in providing affordable health insurance solutions for individuals, families, self-employed professionals, and small businesses.
The RBi Benefits website is crafted to provide a seamless, user-friendly experience for visitors seeking information about health insurance solutions. The design emphasizes a clean, modern aesthetic while ensuring easy navigation and access to key information. It balances professional credibility with approachable visuals, creating a welcoming online presence that reflects the company’s dedication to excellent customer service.
KEY ELEMENTS:
Typography
The website employs a mix of sans-serif fonts to enhance readability and convey a modern, professional tone. Headings are bold and prominent, drawing attention to critical sections. Subheadings and body text maintain a clear hierarchy, ensuring the content is easy to scan and understand. Font sizes are chosen for optimal readability across different devices.
Layout
A structured and organized layout guides users through the site effortlessly. A consistent grid system ensures alignment and balance, with ample white space that prevents clutter and helps highlight essential information. The homepage features a prominent hero section with key calls to action, followed by well-defined sections that introduce the company’s services, solutions, and strategies.
Visuals
High-quality images and graphics are used throughout the site to enhance the visual appeal and reinforce the company’s message. Imagery relevant to the health insurance industry, such as happy families and professional office settings, help create a connection with visitors. Icons and illustrations break up text and add visual interest, making the content more engaging.
Consistency
Consistency is maintained through a cohesive color palette, typography, and visual style. Branding elements, such as the company logo and signature colors, are uniformly applied across all pages. This consistency reinforces brand recognition and creates a unified, professional look.
Content
The content is clear, concise, and informative. Each section provides essential information about RBi Benefits’ offerings, written in a straightforward and approachable manner. Headings, subheadings, and bullet points organize the text, making it easy for visitors to find the information they need. The tone is professional yet friendly, reflecting the company’s commitment to excellent customer service.
OVERVIEW:
The RBi Benefits website is a well-designed, user-friendly platform that effectively communicates the company’s services and expertise. The modern, clean aesthetic, coupled with a structured layout and engaging visuals, provides a seamless and enjoyable browsing experience. Consistent branding and clear, informative content ensure that visitors can easily navigate the site and understand the value of RBi Benefits’ offerings. Overall, the website is a strong representation of the company’s brand and a valuable resource for its clients.
