SAPPHIRE
PROJECT TYPE
Website
TOOLS
Xd, Photoshop
ROLE
Designer
yEAR
2018
Sapphire Fountains is a Utah-based company specializing in custom water features. They design, build, and maintain unique fountains for both residential and commercial properties. Their offerings include outdoor and indoor water fountains, water walls, and even rentals for events. They focus on creating visually stunning and functional designs tailored to their clients’ needs.
The company emphasizes high-quality craftsmanship, using advanced automation systems and durable materials to ensure long-lasting results. They also provide maintenance services, such as cleaning, repairs, and upgrades, to keep water features in top condition. Sapphire Fountains is known for its expertise in architectural planning and its commitment to delivering exceptional customer experiences.
KEY ELEMENTS:
Typography
Typography plays a significant role in creating a polished user experience, with clean and modern sans-serif fonts used throughout. The font hierarchy is carefully structured, with bold headlines drawing attention and well-spaced body text ensuring readability. This cohesive typography style supports a seamless flow of information and reinforces the website’s overall visual appeal.
Layout
The layout is thoughtfully designed, employing a grid system that brings balance and structure to the pages. Each section is clearly delineated, making it easy for visitors to navigate and absorb content. Ample white space enhances the clarity of the design and helps key elements, such as images and text, stand out prominently. This organized structure contributes to a user-friendly and visually engaging experience.
Visuals
Visually, the website is striking, with high-resolution images showcasing Sapphire Fountains’ exceptional water features. These visuals are not only captivating but are strategically placed to guide the user’s focus and communicate the company’s expertise. The color palette, dominated by blues and whites, complements the theme of water and evokes a sense of freshness and tranquility. This careful use of imagery and color reinforces the brand’s association with elegance and craftsmanship.
Consistency
Consistency is a standout feature of the design. From the navigation elements and buttons to the typography and color palette, every aspect of the website aligns to create a cohesive aesthetic. This uniformity strengthens brand recognition and provides a polished, professional look across all pages. Visitors are likely to associate this consistency with the reliability and quality of Sapphire Fountains’ services.
Content
The content is impactful and concise, effectively communicating the company’s offerings. Key messages, such as descriptions of services and calls-to-action like “Get a Quote” or “Contact Us,” are placed strategically to encourage user engagement. Each page provides clear and valuable information, ensuring that visitors leave with a thorough understanding of what Sapphire Fountains can deliver.
OVERVIEW:
Sapphire Fountains website stands out as an excellent example of thoughtful and effective design. It balances aesthetic appeal with functionality, delivering a user experience that is both beautiful and practical. The combination of elegant typography, organized layout, striking visuals, consistent branding, and compelling content creates a website that not only attracts attention but also instills trust and drives engagement. It is a design that successfully highlights the quality and expertise of Sapphire Fountains. Let me know if you’d like further refinements!
