Alon: Game On
PROJECT TYPE
Campaign + contest
TOOLS
InDesign, Photoshop, Illustrator
ROLE
Designer
yEAR
2016
ALON Convenience Stores are quite popular across Texas. They’re part of the ALON Brands network, providing a combination of fuel and retail convenience services. These stores are known for their clean and friendly environment, making it easier for travelers and locals to grab essentials or a quick bite.I was asked to design a booklet showcases a professional and cohesive design, characterized by a clean and modern aesthetic. The color scheme predominantly features shades of blue, white, and black, creating a visually appealing and harmonious look.
Ah, the legendary 2016 “Game On” contest from ALON Convenience Stores! This was an incredibly fun promotion, where ALON rolled out the red carpet for gaming enthusiasts. Participants had the chance to win several amazing prizes, including game consoles, board games, drones, and even a unique, specially created card game.🎮📱
The contest featured interactive gaming elements, likely incorporating giveaways for popular consoles like PlayStation and Xbox along with the ALON-produced card game. It aimed to engage customers with various activities and bonus rewards, making it a hit among patrons looking for some extra excitement during their visits.
KEY ELEMENTS:
Typography
The campaign employed bold and vibrant typography to grab attention. The phrase “GAME ON” was prominently displayed in large, impactful fonts, ensuring it was easily recognizable across all materials.
Layout
The layout was clean and well-organized, with a structured grid system that directed the viewer’s gaze to the most important information. Balance and alignment were meticulously maintained, creating an aesthetically pleasing and functional design.
Visuals
High-quality, dynamic visuals, including images of game consoles, drones, and the custom card game, added excitement. The use of vibrant colors and engaging graphics underscored the campaign’s energetic and fun theme.
Consistency
Consistency was a cornerstone of the campaign. The Alon and DK logos, color schemes, and design styles were uniformly applied across all materials, ensuring brand recognition and a seamless visual experience.
Content
The content was clear, concise, and relevant. Essential information on how to participate and the available prizes were highlighted, making it easy for customers to understand and get involved. Calls to action were strategically placed, guiding customers through the process.
OVERVIEW
The overall design of the “Game On” campaign aimed to create an immersive and engaging experience for customers, encouraging participation through visually striking and cohesive materials. By blending creativity and strategy, the campaign successfully captured attention and fostered customer loyalty.
