RUBICON LANDSCAPING
PROJECT TYPE
Website Design
TOOLS
Figma
ROLE
Senior Designer
yEAR
2025
Rubicon is one of Utah’s largest commercial landscaping and snow removal companies. In 2026, I led the redesign of six core service pages for Rubicon’s Landscape division: Landscaping, Lawn Care, Fertilization, Irrigation, Tree Care, and Plant Care. The goal was to modernize the visual experience, align messaging with current service offerings, and optimize content for search engine visibility. Each page was crafted to reflect Rubicon’s proactive, disciplined brand voice while delivering clarity and confidence to commercial property managers.
KEY ELEMENTS:
Typography
The design employs bold, modern sans-serif fonts that reinforce Rubicon’s confident tone. Headings are assertive and clear, while supporting text is clean and readable across devices. Strategic font sizing and weight create a hierarchy that guides users through each service offering.
Layout
Each page follows a structured, scroll-friendly layout that balances visual storytelling with functional clarity. Service highlights, process overviews, and calls to action are placed with intention, ensuring users can quickly understand Rubicon’s value and take the next step.
Visuals
High-impact photography and branded graphics are used to reinforce Rubicon’s professionalism and field expertise. Red accent colors and clean iconography support brand recognition and visual consistency. Imagery is chosen to reflect real crews, real properties, and real results.
Consistency
All six pages share a unified design system — consistent navigation, button styles, spacing, and content blocks. This cohesion strengthens Rubicon’s identity and makes the site easier to use. The redesign also aligns with other divisions of Rubicon for cross-service clarity.
Content
Content was updated to reflect current service capabilities and SEO best practices. Each page includes clear service descriptions, benefit-driven messaging, and localized keywords to improve search performance. The tone is direct, proactive, and solution-oriented, matching Rubicon’s brand voice.
OVERVIEW:
This redesign project elevated Rubicon’s Landscape division with six modern, search-optimized service pages. Designed in Figma, the layouts blend bold visuals, disciplined structure, and strategic messaging to reflect Rubicon’s leadership in Utah’s commercial landscaping market. As Senior Designer, I ensured every element, from typography to content flow, aligned with Rubicon’s brand promise: predictable service, proactive care, and professional results. These pages now serve as high-performing entry points for new clients and a confident digital reflection of Rubicon’s field excellence.
