SMART RAIN: SPRING SALE
PROJECT TYPE
Campaign
TOOLS
illustrator, Photoshop, Xd
ROLE
Designer
yEAR
2025
Lawn Butler is a well-established landscaping company based in Kaysville, Utah. They specialize in commercial landscaping and offer a wide range of services, including landscape maintenance, snow and ice management, landscape design and development, water management, and tree care.
Lawn Butler is part of the Outworx Group, which is known for its dedication to exterior facilities maintenance. They pride themselves on providing “white glove service,” meaning they take the time to understand their clients’ needs and work tirelessly to exceed expectations.
The company has been recognized for its quality customer service and business practices, earning awards consistently since 2011. They also believe in promoting from within and maintaining a positive work culture, which contributes to their growth and success.
KEY ELEMENTS:
Typography
The typography used in the mailers is bold and clear, ensuring readability and impact. The primary font is sans-serif, which conveys a modern and professional look. Headlines are often in uppercase, making them stand out and grab attention.
Layout
The layout of each mailer is well-organized, with a clear hierarchy of information. Key messages are prominently placed, often in the center or top of the design. Contact information and calls to action are consistently positioned at the bottom, making them easy to find.
Visuals
The visuals include high-quality images and graphics that are relevant to the services being promoted. For example, the white glove service mailer features an image of a person in formal attire, symbolizing premium service. The snow removal mailer uses silhouettes of people with shovels, creating a sense of urgency and action.
Consistency
Despite the variety of services being advertised, the mailers maintain a consistent brand identity. The use of the Lawn Butler logo, color scheme (green, black, and white), and typography ties all the designs together. This consistency helps reinforce brand recognition and trust.
Content
The content is concise and to the point, effectively communicating the benefits of Lawn Butler’s services. Each mailer includes a clear call to action, such as a phone number or website, encouraging recipients to contact Lawn Butler for more information.
OVERVIEW
The mailer designs for Lawn Butler are visually appealing and effectively communicate the company’s range of services. The use of bold typography and high-quality visuals ensures that each mailer captures attention and conveys a professional image. The consistent branding across all designs helps build recognition and trust in the Lawn Butler brand. The layouts are well-organized, making it easy for recipients to understand the key messages and take action. Overall, these mailers are a strong marketing tool for Lawn Butler, showcasing the company’s commitment to quality and customer satisfaction.
E-FLYER
