WATER SUMMIT
PROJECT TYPE
Event
TOOLS
InDesign, Photoshop, Illustrator
ROLE
Designer
yEAR
2023
The Water Summit was a major multi‑day event hosted by Smart Rain in Park City, Utah, bringing together clients from across the United States and Canada. I was responsible for creating the full visual identity and communication system for the event, including printed materials, signage, keynote assets, and a digital app experience. The goal was to build a cohesive, elevated presence that welcomed guests, guided them through the week, and reflected Smart Rain’s commitment to innovation and water stewardship.
This project included invitations, keynote materials for the Ripple Event, printed check‑in cards placed in guest rooms, posters, and a full presentation deck for Smart Rain’s president. I also created an interactive online app using Adobe InDesign’s Publish Online feature, giving attendees quick access to schedules, maps, speaker bios, and event information throughout the week.
The Water Summit was a standout success. Guests consistently commented on how polished, organized, and well‑executed the event felt, and the design system played a major role in creating that experience.
KEY ELEMENTS:
Typography
Clean, modern sans‑serif typography created a strong, unified voice across all materials. Type hierarchy was used to clearly separate event titles, dates, speaker names, and schedule details, ensuring everything remained easy to read at a glance, whether on print pieces or mobile screens.
Layout
Layouts were built around clarity and structure. Printed materials used centered compositions and generous spacing to highlight key information, while the digital app used a modular layout that allowed guests to quickly navigate between schedules, maps, and speaker details. Every layout was designed to feel intuitive and consistent across formats.
Visuals
The visual system centered on water‑inspired gradients, layered textures, and a bold event mark. Photography of Park City and clean geometric elements helped create a premium, immersive look. These visuals carried through invitations, posters, check‑in cards, presentation slides, and the digital app, giving the entire event a cohesive identity.
Consistency
Every touchpoint, from the welcome materials in guest rooms to the keynote presentation, followed the same color palette, typography, and visual language. This consistency helped reinforce the event’s theme and made the experience feel polished and intentional from start to finish.
Content
Content focused on clarity and usefulness. Printed pieces introduced the event, highlighted the keynote speakers, and provided essential schedule information. The digital app expanded on this with detailed maps, speaker bios, and daily programming. All content was structured to help guests feel informed, welcomed, and prepared throughout the event.
Name Card
Checkin Card (Front)
Checkin Card (Back)
Water Summit App
OVERVIEW
The Water Summit was one of Smart Rain’s most successful client events, and the design system played a key role in shaping that experience. From the printed welcome materials to the interactive online app, every element worked together to create a seamless, informative, and visually engaging event. The positive feedback from attendees, many noting how well the event was organized and presented, reinforced the impact of thoughtful design and cohesive branding.
